Asst.Prof.Dr. Salilathip Thippayakraisorn

Dean of Logistics and Transportation Management Faculty

Faculty of Logistics and Transportation Management

Panyapiwat Institute of Management

Email: salilathip.nint@gmail.com

Tel: 0-2855-0462

Mobile: 06-5447-8956

EDUCATION

Doctor of Philosophy in Business Administration (Logistics and Supply Chain), Kasetsart University

Master of Business Administration (Marketing), Bangkok University
(a scholarship student with first-class honors, gold medal)

Bachelor of Arts (Mass Communication), Chiang Mai University
(a scholarship student and a student in the program for students with outstanding academic achievements)

TEACHING COURSES

Logistics and Supply Chain Management

Marketing Management for Logistics and Supply Chains

Marketing Management for Service Businesses

Retail Business Management

Risk Management

RESEARCH AREAS

Logistics and Supply Chain Management

Marketing Management for E-Commerce

Risk Management

RESEARCH AND PUBLICATIONS

Research

Research titled “Factors Affecting Risk Management in the Retail Industry”

Research “A Supply Chain Risk Management Model: A Case of the Food Industry in Thailand”

Research titled “The Impact of Supply Chain Capabilities and Supply Chain Vulnerabilities on Supply Chain Resilience and Competitive Advantage”

Research titled “Laws Obstructing the Enhancement of Business Capacities” for OPDC

Research titled “Evaluating Satisfaction in Using Information Technology Systems for Logistics Operations”

Research titled “Impact of the Priority Logistics Management and Logistics Performance under Flood Crisis in Thailand”

“The Causal Relationship between Customer Experience Management, Customer Satisfaction, Loyalty, and Word-of-Mouth in Online Retailing” (Journal of Business Administration, the Association of Private Higher Education Institutions of Thailand, 10(1), pp. 198-213)

Research titled “The Causal Relationship Model between Supply Chain Absorptive Capacity, Supply Chain Agility and Firm Performance of Instant Food Businesses in Thailand” (FEU Academic Review, 15(2))

Research titled “The Relationship of Customer Experience Management Affecting Loyalty and Customer Satisfaction in Online Retail Businesses (Journal of Business Administration, the Association of Private Higher Education Institutions of Thailand, 10(1), pp. 198-213.)

Research titled “Digital Age’s Customer Journey, A New Marketing Quest” (Panyapiwat Journal, 10(2), (May-August 2018), Panyapiwat Institute of Management, pp. 294-302)

Research article titled “The Impact of Supply Chain Capabilities and Supply Chain Vulnerabilities on Supply Chain Resilience and Competitive Advantage” (Panyapiwat Journal, 9(2), May-August 2017)

Academic article titled “Business Continuity Management…the Path to Business Survival in a Crisis (Panyapiwat Journal, 4(1), July – December 2012)

Academic article titled “Enhance Service Businesses by Distribution Channels” (Executive Journal, 31(1), pp. 236-247, Publication Year 2011, Bangkok University Press)

Academic article titled “Strategic Adjustment toward Retail Businesses” (Executive Journal, 29(4), pp. 72-76, Publication Year 2011, Bangkok University Press)

Academic article titled “Thailand…How it Began Developing Mass Transit Systems” (Executive Journal, 31(4), pp. 55-58, Publication Year 2011, Bangkok University Press)

Research article titled “Opinions of Drivers Using Natural Gas Vehicles (NGV) on the Marketing Mix: A Case of Drivers in Chatuchak, Bangkok” (2011)

Research article titled “Marketing Factors Affecting Consumer Decisions on Selecting Mobile Phone Value Added Services in Bangkok Metropolitan” (2011)

Academic article titled “The Future of the Thai Transport System: A Dream Come True or a False Hope” (Executive Journal, 31(3), July-September 2011, pp. 99-104)

Research article titled “Service and Promotional Strategies Affecting Consumer Satisfaction in Using Mobile Phones in Bangkok Metropolitan”

Academic article titled “Logistics and the Development of Competitiveness of Thai Entrepreneurs” (Executive Journal, April-June 2010)

Conference

Research article titled “Impact of the Priority Logistics Management and Logistics Performance under Flood Crisis in Thailand” (Proceedings of the 51st Kasetsart University Annual Conference, Kasetsart University, 2013)